Analytical Otaku

It’s time to shine the spotlight on another ace Vocaloid producer! This time it the multitalented myGOD-P. Yes, that is his name. Before he settled on that bold moniker, he went by the handle G9fried@GRM. As you might be able to guess from his names, his music is eccentric. It leans towards techno/rock, but he’s covered genres as varied as opera and ballads. His works are weird and wonderful, and every Vocaloid fan should listen to a few. So pop in your earbuds and let’s take a listen to a sampling of myGOD-P’s works.

One of his earliest songs is titled “BAND of CATS.” It’s jazz influenced, with some nice piano work in the background. While the song itself is kind of bland, it’s worth listening to in order to see just how varied myGOD-P can be. This work shows him beginning to experiment with genres, adding overtones of ballad music and melancholy vocals to a swinging jazz number.

http://www.nicovideo.jp/watch/nm6202066

“Exclamation of my heart” is another early song, and it still shows the developing stages of myGOD-P’s over-the-top style. However, it is very catchy. Pay attention to the echoey vocals. This is prominent in his later works. Once again, this song comes across as an experiment, more playing with the technology and seeing what it can do. It is still a highly interesting listen.

http://www.nicovideo.jp/watch/nm6231394

If you want versatility, check out his Kagamine opera, titled “Garasu no Kutsu.” This piece shows that he is a master of the slow and sorrowful as well as the frenetically upbeat. Seriously one of the most moving Kagamine pieces, it is filled with orchestral swells and vocals that speak of hope and longing. There aren’t very many Vocaloid songs out there like this.

Skip ahead to his song “Virgin Glory,” featuring Hatsune Miku. This song is weird as all get-out, with a funky, screechy guitar line and a pulsating beat. It has simplistic yet nonsensical lyrics. The whole thing feels off-kilter, like a normal techno song turned on its side. What is also significant about this work is the MMD accompanying it. It’s very simplistic, but the sheer absurdity of it would also become a hallmark for myGOD-P’s videos.

If you thought the last song was strange, get a load of “Battle in TAKAMAGAHARA.” Once again, it’s a techno/rock song that is just a little out of the ordinary. The lyrics alternate between lofty and beautiful to hoarse and grunting. There’s a lot going on at once, like the song is trying to see just how over-the-top it can make itself. That is classic myGOD-P. Once again, it has a MMD accompanying the song that is just…baffling. Check out MEIKO and KAITO rocking those guitars. Yeah baby.

And the awesome just continues to escalate with “HYPER TIME!” This work bears the traditional repetition of techno buzzes and beeps with the complex guitar solos of rock and roll. The vocals are heavily distorted, to the point where he lists Yowane Haku as the singer instead of Miku. MyGOD-P loves messing with the vocals, turning them inside out until they no longer sound like a human singing. The result is slightly unsettling but totally cool. Did I mention that deino made the character models? If you don’t know who deino is, you haven’t been to the dark side of Vocaloid. 

“take the field (FULLMOON)” is one of my favorite Vocaloid songs. It even has the underused LOLA adding backup, along with a sexily distorted KAITO. The guitar is rocking, the beat is strong, it’s really something you can bang your head to. At the same time, the scratchy singing and unusual choice of background harmony make the whole song feel like some otherwordly rock concert. The music video gives the same effect. It’s simple, yet weird. It really feels like you tuned into the MTV of another world (provided their MTV actually plays music, unlike ours). The frantic pace of the song makes it feel like it ends all too soon, but that’s what replay buttons are for.

Returning to his Kagamine roots, “I WANNA TRUST YOU” is an upbeat duet between the twins. Compare this to his earlier works and you can see how distinctive his style has become. There’s his signature blend of techno/rock, but with a brass accompaniment that speaks of jazz. Once again, myGOD-P isn’t afraid to blend genres as it pleases him. The vocals are deeply satisfying, with an alternating between a deep, confident Len and a high, energetic Rin.

“Posterization” is another song that seems to be commenting on the media saturation in society. It’s bizarre enough that I can’t be sure. The MMD is minimal but effective. MyGOD-P uses repetitive lyrics that slowly build to an explosive finale of noise.

Finally, no survey of myGOD-P would be complete without mentioning his Girl and Boy series. This is a sequence of songs that tells the story of an ill-fated couple. It was actually based around a doujinshi story, and then myGOD-P made songs out of it and got artists to illustrate it. His most recent work is a medley of the songs that includes a PV. Unlike his techno-explosions, this series represents his softer, more heartfelt side. The songs still show traces of his style, with the guitar backgrounds and occasionally distorted vocals, but for the most part they sound more “normal.” This doesn’t mean they are bland. Instead, they are just story-focused, more reliant on the message of the lyrics. This series is a must listen if you love narrative songs.

So there we go: my GOD-P in a nutshell. Of course, he is an extremely prolific artist (up until about a year ago). He has a huge catalogueof songs to look through. So if you liked the stuff you saw in this spotlight, go check out his other work!

Do you have a Vocaloid artist you want spotlighted? Let me know in the comments below, or shoot me a message.

And if you are looking for other cool Vocaloid artists,check out my spotlight on Iwashi-P.

Or, if you like narrative songs, be sure to check out my post about them.

I don’t like pop music. I think that’s pretty well established at this point. However, pop music has one thing going for it: you can dance to it with your friends. In the words of the Nostalgia Chick, “Pop music is the lowest common denominator.” It’s designed to have a very broad appeal, to use whatever passing trends are popular. Maybe Vocaloid songs will one day have that kind of reach. I don’t know, and I’m not going to make unsubstantiated predictions. What I do know is this: the user-generated format means that there will always be room for both popular and niche genres.

By niche, I mean things like narrative songs, techno, electro, and whatever the heck you call the song below. 

Because Vocaloid music is user-generated, they can target any audience they want. All it requires is someone with a song in mind and the courage to try making it. This means that the difference between fan and contributor is negligible. Anyone can make a Vocaloid song, theoretically speaking. The songs they make may suck, but it is very possible.

With such a large source of potential contributors, there is plenty of room for niche genres. Unlike financially-backed productions, an artist doesn’t have to worry about target audience or marketing (granted, it wouldn’t hurt). The target audience will find them.

Right now, Vocaloids are still fairly young, making them a niche genre all on their own. However, as the fandom continues to grow, sub-communities will form. So for now, maybe the only pace you can meet to talk about Vocaloids is VocaloidOtaku or the Vocaloid club on deviantart. However, as the fan base grows, it will splinter and subdivide into more specialized groups focusing on a particular interest. For example, all sci-fi was once lumped into one hazy genre, but nowadays you have subgenres like space opera, post-apocalyptic, steam punk, etc. A person might like Gattaca but hate Star Wars. While some people bemoan a fanbase splintering, it actually streamlines finding people with similar interests. If you know exactly what you like, and have a name for it, then you can find it easier.

While Vocaloid hasn’t reached that critical mass yet, it’s only a matter of time. Mainstream music takes decades to evolve, slowly reacting to new technology and listener tastes, but user-generated songs can change from day-to-day. They define themselves, so they don’t need to adhere to the conventions of a genre. All they have to do is think of a name for what they’re doing, and if people like it, then similar stuff appears. That’s what user-generated content ultimately means: constantly branching out while still leaving room for everyone’s tastes. So if there isn’t Vocaloid music you like yet, give it time. There will be.

You guys remember that dandy article I wrote about stupid pop songs? Well, Vocaloid songs aren’t excused from nonsensical lyrics. However, they key difference is that Vocaloid songs are user-generated. That means most of the songs (with the occasional exception of bands like Supercell) are made by one person. Of course some of them are wildly stupid or esoteric. However, it also means that the artist is in charge of their work, and not big record labels.

Even though some pop stars write their own songs (Lady Gaga, Ke$ha, Taylor Swift, etc.), that doesn’t mean they have total control over their music. They work for record labels, who work for money. No, the record labels don’t dictate what the artist does (this isn’t some crazy conspiracy theory). What they do is good business: they help the artist brand an image they think will sell.

If you don’t have the “sound” the record label wants, then you don’t get sold. In an industry as over-saturated with hopeful musicians as mainstream music, there is no room for what a band wants. It’s what the record label is willing to sign, and if the band and the record label match up, then everything works out. However, the other 99% are left out of the loop. Not necessarily because they’re bad, but just because they aren’t what the industry is looking for.

I’m not trying to demonize record labels (I save my demonizing for publishing houses). It’s not their fault that there are so many more bands than there are slots in the top forty. All they do is make the same decision any rational human being would: pick the bands that are most likely to sell. And not all the artists record labels sign suck. However, neither do all the bands they turn away.

Vocaloid music provides an excellent middle-ground. Yes, if a song makes it big KarenT (the Vocaloid record label)  picks it up for distribution. However, that’s not the only way to find artists. Almost all of my favorite Vocaloid songs were found through old-fashioned browsing the internet. I listen to probably a hundred new songs every week, just clicking through related videos on Youtube or posted by some of the people I subscribe to. And I listen to a lot of crap. However, every time I find a song that rocks my socks, I take a little pride in knowing it was my choice to listen to that song, and not the record company’s.

Vocaloids put the power back into the hands of the people who generate the songs. The whole Vocaloid fandom is one made by fans, for fans. Everything from the PVs to the songs to those silly little fanarts you find on the web. It’s a community that decides for itself what will be popular. That’s a kind of power that’s worth viewing a few crappy videos for.

What do you think? How does user-generated content affect the way media is marketed and made? Is having an interactive community important to enjoying something? Let me know!